5 reel ideas every café should steal

Cafés have an unfair advantage on social: everything you make is already beautiful. Here are five formats that work again and again.

1. The pour

Slow, close and satisfying. Coffee, milk, syrup, anything that pours.

2. Behind the bar

Show the people and the craft. Faces build loyalty.

3. The regular’s order

Ask a regular what they always get, then make it on camera.

4. New on the menu

Launch every new item with a quick reveal and a clear call to come try it.

5. Morning in 15 seconds

Opening up, first customers, first sunlight. Easy, calm and very shareable.